Quaker Steel

Maureen Frye wants to change the call patterns of salespeople responsible for selling extruded titanium alloy products at Quaker Steel. If she is able to successfully implement her plan, she would then like to extrapolate this process to other sales functions at Quaker. Frye's initial attempts to change the call patterns yielded negligible results; she has currently been tasked by senior management to develop a successful implementation strategy. Management has afforded Frye the latitude to …

…representatives to call on larger accounts during normal working hours, but allow them to still service smaller accounts after normal working hours, if so inclined. Through this series of specific actions, Frye should be able to successfully implement the proposed call pattern strategy change. After a successful launch in the titanium products division, Frye can launch similar processes in other divisions, ultimately helping to deliver even more superior results to Quaker Steel and its stakeholders