Report on EGG PLC.: SWOT Analysis and Recommendations
Date Submitted: 09/10/2006 06:00:29
Category: / Society & Culture / Religion
Length: 10 pages (2737 words)
Category: / Society & Culture / Religion
Length: 10 pages (2737 words)
Abstract
This is a report into the Egg plc - an online financial services company. It focuses on SWOT analysis and gives recommendations in term of financial services marketing in order to improve performance of its business.
Contents
I.<Tab/>Introduction
II.<Tab/>SWOT analysis of Egg plc
III.<Tab/>Conclusion
IV.<Tab/>Theories
V.<Tab/&…
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…products over other traditional banks to improve its performance of business.
References
Bintner, M. J., Zeithaml, V.A. (2000), Services Marketing (international edition), McGraw-Hill Higher Education, UK
Harrison, T., (2000), Financial services marketing, Prentice Hall, UK
Jun. M., Cai, S., (2001), International Journal of Bank Marketing, Vol. 19, No. 7, pp. 276-291
http://www.mori.com/polls/2002/egg-feb.shtml
http://www.shibuidata.com
http://www.prudential.co.uk/prudentialplc/aboutpru/ourbusinesses/eggplc/
http://www.cityequities.com/cr/egg_plc.asp
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