Requirements of specific market opportunities; The Fiji fresh market

Horticultural exports have grown steadily from 1970, 1.8% of exports through to 2003 9.3% of total Horticulture exports. Fiji is one of the main countries that New Zealand exports fresh potatoes too, reaching $9 million in 2003. However, the Fiji potato market demands specific requirements on the fresh potatoes that are exported there. Potatoes that are exported to Fiji are required be to of a high standard. Potatoes that are exported to Fiji need to have a phytosanitary certificate. A phytosanitary …

…they arrive in Fiji are also required. markets in export countries. Trays are broken down into 10 and 5 kg bags and are also loose for the fresh market. Therefore, the potatoes are that exported from New Zealand to the fresh market of Fiji need to have specific requirements. These requirements need to be meet before the potatoes are exported to Fiji or else the potatoes will not be accepted by Fijis importers and fresh market consumers.