SUBJECT: Internet promotions within Renuzit's IMC
MEMORANDUM
TO: Renuzit Senior Management
FROM: ---------------
DATE: 15 May 2004
SUBJECT: Internet promotions within Renuzit's IMC
Sales promotion has been defined as a direct inducement that offers an extra value or incentive for the product to the sales force, distributor, or the ultimate consumer with the primary objective of creating an immediate boost in sales. Consumer oriented sales promotions include coupons, sampling, premiums, bonus-packs, price-off, rebates, contests, sweepstakes, and event sponsorships. These promotions are directed at …
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…could only improve sales and customer satisfaction.
1) Sales Promotions on the Internet
http://www.usenix.org/events/ec98/full_papers/kumar_promotions/kumar_promotions.pdf
[Accessed 15 May 2004]
This site describes the use of internet, and software needed for the distribution of internet coupons.
2) Renuzit
http://www.renuzit.com/
[Accessed 17 May 2004]
Site contains information regarding new products, crafts, testimonials, and ideas.
3) Armstrong, Gary - Kotler, Philip (2003) Marketing: An Introduction 7e Upper Saddle River: Pearson Education, Inc.
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