Sainsburys objectives!

Sainsbury Plc AIMS AND OBJECTIVES The company aim is to provide a world class service to customers by incorporating quality principles with our everyday routine. OBJECTIVES The company's objective is to discharge the responsibility as leaders in its trade by acting with complete integrity, by carrying out its work to the public good and to the quality of life in the community, to provide unrivalled value to its customers in the quality of the goods …

…and the need to match customers needs to remain in business is one factor looked at. Another is the Governments Statutory legislation e.g. Health & Safety, Hygiene, Employment, and Trading Standards. Local Authorities e.g. Planning Agreements, and Highway Authority are others. Competition from other superstores, regarding prime sites, maintaining the share of business, the effective change of products, the range and expansion into new initiatives are the big external factors in this trade.