Samaung China:The introduction of colour TV
TABLE OF CONTENT
1: Executive summary3
2: Background of case;
3: Chinese business environment. 5
A: PEST analysis. 5
4: Chinese TV industry. 6
5: Participation of Samsung in China. 7
6: SWOT analysis. 8
7: Issues and Analysis. <Tab/><Tab/><Tab/><Tab/>10
A: Issue 1 10
B: Issue 2<Tab/><Tab/><Tab/><Tab/><Tab/&…
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…name in China. Its now their responsibility to maintain this aspect through proper strategies and governance.
REFERENCES:
1: www.samsung.com
2: http://www.businessweek.com/magazine/content/02_09/b3772138.htm
3: http://kn.koreaherald.co.kr/SITE/data/html_dir/2001/05/05/200105050019.asp
4: http://www1.chinadaily.com.cn/bw/2002-04-02/64891.html
5: http://www.bizasia.com/companies_/euapw/samsung_closes_mobile_phone.htm
6: Beamish, P., A. Morrison, A. Inkpen and P. Rozenzweig (2003), International Management, Fifth Edition, Irwin, Sydney: henceforth BMIR.
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