Samsung Corporation: Strategic analysis
Introduction
Syndicate Consulting has been working with Samsung Electronics Mobile Phone Division in developing a strategic agenda and a plan for its effective and rapid implementation.
The objective of this project is to implement a series of strategic options to achieve Samsung's vision in the next 5 years, considering the current industry and economic conditions, projected market trends, and the nature of Samsung's strengths and weaknesses. The scope of this study will cover Asia Pacific.
Background
…
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…marketing, public relations and advertising activities that are designed to enhance its reputation to expand into the more matured and affluent market.
Implementation Plan
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Conclusion
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Appendix
Sources
1.MRT Cellular Team of Europe
2.Gartner
3.CNN
4.Economist magazine
5.The Forrester Brief
6.Harvard Business Review
7.Samsung Electronics website
8.Nokia website
9.Motorola website
10.Sony website
11.Business Week
12.McKinsey Quartely Reviews
13.AC Nielsen Consumer surveys
14.Red Herring magazine
15.Business 2.0 magazine
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