Scenario Planning
Date Submitted: 09/10/2006 04:44:17
Category: / Science & Technology / Computers and Cybernetics
Length: 8 pages (2176 words)
Category: / Science & Technology / Computers and Cybernetics
Length: 8 pages (2176 words)
Introduction
The modern society in which we live and conduct business is fiercely competitive, uncertain and highly susceptible to change. As such it is very difficult for companies to plan too far ahead into the future - if they did they would find that the external environment or technology used had changed in ways they had not anticipated in their strategic plans.
In order to counter this problem many organisations are adopting Scenario Planning in …
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…amp;amp; Leadership Dec 2003, MCB UP Ltd
Stephen M. Millett, The future of scenarios: challenges and opportunities, Strategy & Leadership Apr 2003, MCB UP Ltd
Ian Wilson, From Scenario Thinking to Strategic Action, (1994) http://horizon.unc.edu/projects/seminars/futurizing/action.asp
Craig Dreilinger, Why management fads fizzle, Business Horizons, Nov-Dec 1994
Deborah Kolb and Scott Clay, Scenario Planning: A Tool for Planning Under Uncertainty, The Alliance Report, August 2000
http://en.wikipedia.org/wiki/Scenario_planning
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