Secondary Data Review of SERVQUAL Studies
Date Submitted: 03/06/2001 12:27:11
Secondary Data Review of SERVQUAL Studies
Doug Hass
RES341
Ms. Janine Garrard
4 February 2004
Customer Service and its Effects on Customer Retention at ImageStream
Executive Summary of Original Proposal
ImageStream Internet Solutions, Inc. is a privately held company in its 9th year of operation. ImageStream engineers, manufactures, and distributes Linux-based routing products for network and Internet applications. ImageStream products are used by Internet service providers (ISPs), governments, schools, and businesses in more than 75 countries around the
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Tax, Stephen S. and Brown, S. (1998). Recovering and learning from service failures. Sloan Management Review, 40, 75-88.
Tax, Stephen S., Brown, S.and Chandrashekar, M. (1998). Customer evaluations of service complaint experiences: implications for relationship marketing. Journal of Marketing, 62, 60-76.
Weinstein, Art and Johnson, W. (1999). Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications. Boca Raton: CRC Press.
Zeithaml, Valarie A., Berry, L. and Parasuraman, A. (1996). The Behavioral Consequences of Service Quality. Journal of Marketing, 60, 31-46.
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