Selective Marketing channels and why....Very high score! : )
The core job of marketing is to expedite the process of getting seller and buyer together so they can make mutually beneficial exchanges, trading items they value in order to satisfy needs and accomplish goals. Approximately 80 percent of all product purchases involve intermediaries, member of a channel of distribution who cooperate and assist in completing the link between producer and consumer. A channel of distribution comprises a set of institutions, which perform all of the …
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…household items from the comfort of their own home. With the advancements in technology they can even pay electronically using a major credit card, debit card, checking account, or Paypal®.
Mastering Marketing and Sales Channels. Retrieved May 9, 2004
http://www.execdev.schulich.yorku.ca/ssb-extra/ded.nsf/791634364296644185256b7700127f6b/10a073ffd32b58e785256b58005a9da5?OpenDocument
Irwin/McGraw-Hill, Marketing Channels and Wholesaling. Retrieved May 5, 2004
http://www.utdallas.edu/~nkumar/CHPT16.PDF
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