Semiology Analysis.
"At one level there are no photographs which can be denied. All photographs have the status of fact. What has to be examined is in what way photography can and cannot give meaning to facts." (Bazalgette, 1991, p.8)
There are three main parts to the structure of semiotics; the sign, what it refers to, and the people who use it. There are many different varieties of sign and ways of relating to people and communicating meaning. …
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…Fiske, (1990), Introduction to Communication Studies. London: Routledge
U. Eco, (1990), A Theory of Semiotics. Bloomington: Indiana University Press
M. Sturken and L. Cartwright, (2001), Practices of looking: An introduction to visual culture. Oxford: Oxford University Press
G. Dyer, (1982), Advertising as Communication. London: Routledge
T. Shirato and S. Yell, (1997), Communication and cultural literacy. Australia: Allen & Unwin
J. Williamson, (1978), Decoding Advertisements: Ideology and Meaning in Advertising. London: Boyers
R. Goldman, (1992), Reading Ads Socially. London, New York: Routledge
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