Service Marketing: A Must for Global Economic Development

The world is broken into two parts: developing nations and developed nations. Service marketing plays an important role in the economy of developed countries. Developing countries are generally closed economies and Service Marketing is a minimum. The largest part of a nation's service sector is the government. The service sector accounts for more than 50% of economic activity in developed countries. Service marketing increases the service sector. A service is intangible therefore service marketing is the …

…examples of this. The more convenience a bank offers to its customers, the more business can be attained and retained. In developing countries, better banking will entice customers to take money out of their homes and put it in circulation within the banking system. In my opinion, service marketing provides customer satisfaction, improves efficiency and convenience, creates jobs and helps the overall economy. By increasing the government sector, certain marketplaces can more easily be maintained.