Small Business Management - A Case Study
An average business essay (not really economics!) Approx 2200 words. Well structured, lacked on focussed factory concepts! Enterprise & Entrepreneuralism 'Bridgetown Newsagents' - A Small Business Case Study Introduction Dillons newsagents is a late closing local shop with a 'Mini-Mart' service. The 'Mini-Mart' side of the business is franchised from Dillons to a registered partnership: Mr Charles Pettifer and Mr Marc Devis.
Full services are provided in the shop, a paper delivery service is also available …
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…or changes in the market culture.
Pricing strategy was governed by the motivation of increasing the profit margins. Short term risks such as the time to acheive profit on turnover were reduced whilst the risk of being dramatically undercut and pushed out of the market was increased exponentially. Ironically, this risk factor being the single largest reason for crisis was not recognised. External issues exasperated Dillons due to the neglect of any long term planning.
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