Social identity.

Social identity is the acceptance of who we are, and reciprocally, other people's understanding of themselves. The ever changing culture we live in influences the way language develops and the way it is used by different people in society. The principles of a society is reflected in the manner in which language is used, and since children learn their words and way of speech form their parents, they ultimately learn their values, prejudices and expectations …

…wealth but also by actions. The Mass media is another dominant factor that influences society's beliefs, attitudes, and the values that the individual members of a society have of themselves and others as well as of the world around them. An individual's identity is shaped by society in which the medium plays a major role. Social characteristics are formed by these three elements and can be determined by the action of the rest of society.