Southwest Airlines- Central issue, problems, evaluation, and recommendations

Central Issue Southwest Airlines started its service June 18, 1971 with three operating flights to Houston, Dallas, and San Antonio. It has grown to become the fourth largest United States domestic customer carrier with 1998 being Southwest Airlines twenty-sixth year of profits. It became a major airline in 1989 when it exceeded revenues of one billion dollars. Southwest Airlines is the only major short duration, low cost, high occurrence, point-to-point carrier in the United States. Southwest airlines mission is …

…business that happens to provide airline services. It is very mindful of the customer's experience with them as well as the customer's satisfaction with the price of services rendered. Southwest has also innovated many new services to help their business as well as to help their customers. In all the business has done superbly for itself and its public awareness has most definitely paid off in the end References Southwest Airlines http://www.southwest.com