Strategic Analysis and Choices

1. Introduction Strategy according to Henry Mintzberg Henry Mintzberg, in his 1994 book, The Rise and Fall of Strategic Planning, points out that people use strategy in several different ways, the most common being these five: 1.Strategy is a plan, a "how", a means of getting from here to there. 2.Strategy is a pattern in actions over time; for example, a company that regularly markets very expensive products is using a "high end" strategy. 3.Strategy is a …

…strategy management can only be guaranteed if a mix of all different approaches is used. Therefore strategy formation is judgmental designing, intuitive visioning, and emergent learning; it is about transformation as well as perpetuation; it must involve individual cognition and social interaction, co-operative as well as conflictive; it has to include analysing before and programming after as well as negotiating during; and all this must be in response to what may be a demanding environment.