Strategic Management

The following Strategic Management plan evaluates Citigroup's competitive position and internal and external environments to determine strategic direction. Alternative strategies are then derived and chosen. The plan recommends that Citibank select to expand its insurance business to foreign markets, by focusing on online banking and the consumer demand for online financial processing. It analyzes how Citibank differentiates itself from the competition by offering a broad line of products and services and exploiting cutting edge technology …

…largest trading partners. The Mexican people are loyal in nature and would likely support Citigroup on a long-term basis if they perceived them as helping develop the network infrastructure and technology to make online transactions possible. Citibank should pursue an aggressive strategy to expand its insurance business via branch and on-line vehicles to foreign markets, particularly in Mexico and Japan. References: www-mmd.eng.cam.ac.uk/; www.ask.com ; www.citibank.com ; www.citifinancial.com