Strategic Plan Development Paper:
Date Submitted: 12/13/2002 17:06:23
Category: / Business & Economy / Management
Length: 5 pages (1317 words)
Category: / Business & Economy / Management
Length: 5 pages (1317 words)
I.<Tab/>Introduction
Enviro-Friendly Inc. is a privately owned Canadian manufacturing company specializing in biodegradable personal hygiene products. Enviro-Friendly Inc. is a new company that established itself in the market place a year ago. Recently, Enviro-Friendly Inc. became ISO 14001 compliant. The product lines are non-toxic and safe for the environment. Enviro-Friendly Inc. specializes in disposable diaper for babies, bladder protection for seniors and feminine hygiene products.
Our target markets are conscientious …
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…amp;lt;Tab/>Conclusion
In conclusion, Enviro-Friendly Inc. provides a niche in the market place that no other company provides at this time. Enviro-Friendly needs to be market driven and continually researching customer's needs. Consumers want high quality and are willing to pay more if it means a safe environment. Total Quality Management will lead to customer satisfaction. All of Enviro-Friendly management supports TQM because they know it will affect the bottom line.
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