Strategic analysis of BMW
Strategic Analysis Assignment
BMW Automobiles
Submitted by:
80061516
On:
28 November 2003
Brief introduction to the automobile industry in 2003
In 2003, International automobile markets reflected varying economic conditions.
The performance of a number of European markets fell short of expectations. In Germany in particular, the on-going political debate created a mood of uncertainty for consumers, with a consequent negative impact on demand.
The global car market is facing decline in 2003, led by market falls in North America and Western …
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…Hall Inc
David, F. R., (2003), Strategic management; concepts and cases, 9th Ed., New Jersey, Pearson Education Inc.
Ansoff, H. I., (1968), Corporate Strategy, Great Britain, Penguin Books Ltd.
Other Sources:
BMW Company Annual Report 2002
BMW Company Annual Report 3rd Quarter 2003
Lencioni, V., (2001), BMW Automobiles, Case study
http://www.duke.edu/web/soc142/team5/Social.html (20/11/2003)
http://www.just-auto.com/features_detail.asp?art=873 ((19/11/2003)
http://www.pwc.com (PriceWaterhouseCoopers )
http://www.bmw.com (BMW Official Site)
APPENDICES
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