Strategy plan for DVD company
Date Submitted: 09/10/2006 01:29:10
Category: / Literature / European Literature
Length: 21 pages (5758 words)
Category: / Literature / European Literature
Length: 21 pages (5758 words)
Introduction
In the following document a detailed strategic plan for a DVD company will be presented. It will demonstrate the ways in which the company's performance could be improved. It will consider details on Technical, Financial, Sales, Marketing and Production aspects of the product and company.
Why have a strategy? [1,2, 14, 15]
It is vital that an organisation has a shared sense of direction, knowing what needs to be changed and also how those changes will be …
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…disctronics.co.uk/technology/dvdintro/dvd_intro.htm, 31 January 2002
12.<Tab/>Graham Sharpless, DVD: An Introduction, January 2002
13.<Tab/>Brian Eggins, Biosensors, an introduction, John Wiley & sons, 1996
14.<Tab/>P. Dobson, K. Starkey, The Strategic Management Blueprint, 1993
15.<Tab/>Micheal Porter, What is strategy, 1996
16<Tab/>Robert M. Grant, Contemporary Strategy Analysis, 4th Ed (14 November, 2001) Blackwell Publishers; ISBN: 0631231366
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