Synopsis of the article: Kodak still in picture

Kodak was in a difficult moment, it was summer 94 and 30 percent of its film market was slipping away into the hands of Fuji Photo. After 5 restructuring efforts and cutting 40,000 jobs the remaining 90,000 employees were keeping their resumes up to date. Kodak's own research indicated that digital imaging would continue to grow, chipping away at the film market until 20 years out, an estimated 80 percent of pictures taken worldwide would at least be influenced by digital technology. …

…January, Fisher would be replaced by Daniel Carp, a trusted 29 year veteran of Kodak. Kodak's struggle is hardly over. The digital world is still approaching, and despite the best efforts of corporate spin doctors, thoughts of a diminishing market for film still send a chill through some corridors of the century old company. "We say we're in the picture business, not the film business" says Hoehn, "but digital stuff scares the bejesus out of us".