THE TARGET MARKET Segmentation

Part1 After conducting a research among a group of 50 working people the authors of the project have segmented the market and identified the potential customers as follows: Knowing that the income per year of the respondents is not less than $1,500 and in some cases even higher, our service will be directed mainly to them. Prices will be set taking into account the factor that most of the people who are willing to try our service …

…of the first year. We hope that out of 48 people for one trip at least 14 will visit our cafe with an intensive to buy food for $7.The buses will repeat their routes four times a day, which results in $784 sales per day or $20,384 per month. Therefore, following these computations, break-even point will appear during the second month of running the business. And return on investments will be received at the end of the first year.