Taco Bell - HBR Case Study
Date Submitted: 09/10/2006 00:11:45
Category: / Society & Culture / Education
Length: 6 pages (1632 words)
Category: / Society & Culture / Education
Length: 6 pages (1632 words)
Executive Summary:
In 1983, Taco Bell Inc. was suffering from a problem of identity. In order to be a successful company, Taco Bell needed to clearly identify what type of business it wanted to be in: Mexican food business or fast-food business.
In this case study we will review the company and industry background, where the fast-food market was an upcoming industry in the 1960s and 1970s.
In addition we will review how in the early …
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…Bell established a testing site where new technologies, innovations and ideas could be developed and tested.
John Martin was successful in transforming Taco Bell into a profitable and successful fast-food company. First he identified what type of business the company wanted to be in (fast-food or Mexican food). Then he successfully implemented several initiatives aimed at transforming the company and its culture in order to be successful.
I consider John Martin's plan was a success.
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