Tambrands that produces tampons, facing culture problem when it markets the product globally

1.0 Introduction Introducing any innovation into a culture can sometimes be a problem insofar as it might require a drastic change to the behavior patterns of the consumer. In other instances the innovation goes against or even threatens to replace core cultural values. In such it is likely that the innovation might not be accepted (Cateora, 2004). Procter and Gamble, after having acquired the company under the brand name Tampex. Tampons are a substitute for female sanitary …

…and do understand the religion. And also the advertisement should not obey their culture and religions. For cultural adaptation, P&G and Tambrands need to know the important for developing an understanding of foreign situations. And create some good ideas to overcome the resistance of culture changing (Such as School health education; Tupperware parties; Media & Web & Internet; Adverting of using Models.) to gaining trust of people to using tampon.