The Ax Falls on Sunbeam's Chainsaw Al
Why were Dunlap's goals unrealistic for Sunbeam?
Dunlap's goal were definitely too extreme for Sunbeam. Chainsaw Al was only focused on short term goals. Dunlap's goals were completely unrealistic. Within three days of Al Dunlap's reign the restructuring plan cut not merely fat but muscle, leaving shortages of skilled and experienced talent throughout the corporation.
In order to meet Dunlap's goals for Sunbeam; 1) Doubling revenues to $2 billion within the next 12 months Sunbeam would have had …
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…Keegan, W.J. & Green, M.C. (2003). Global Marketing. New Jersey: Prentice-Hall.
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Surowiecki, J. (1998). Dark Days at Sunbeam: CEO Al Dunlap knows how to cut costs--but not how to build a company's future. Retrieved May 2, 2004, from the World Wide Web. http://ad.trafficmp.com/tmpad/banner/itrack.asp?rv=3.0&id=1770&nojs=1&rnd=25590?
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