"The Fabric Of Our Lives" - Cotton Marketing Campaign in the United States
"The Fabric of Our Lives" - Cotton Incorporated Press Release
Pratically every consumer in America knows that cotton is "The Fabrics of Our Lives". When the first commercial using this theme air on TV in 1998, the campaign quickly became one of the most memorable and best love effort advertising campaign in the country. After 14 years , 3 additional set of commercials, the campaign continue to be highly popular and effective.
Currently on air are the commercials …
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…women under 34 whenever possible. As you can see, WB with an median age of 29 and UPN is 33 is indeed ideal for us. "Friends" for the last decade has been highly poplular, we capitalize on its continuing popularity. Cotto will runs ads on high viewing hours "Friends " for working women. "General Hospital" targeting on spouses and Children. We are also showing our ads on variety of lifestyle and major network. Primetime shwoing audience to bigger audience.
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