The Newspaper 'Habit' and The Internet

Theory, Practice and the Daily Click: The Migration of the Newspaper Habit to Online News Media Generations of armchair media critics have noted the power of "the newspaper habit" on the lives of readers -- a phenomena only recently verified by empirical research. But marketers in the exploding world of new media didn't wait for research. Thousands of "dot-coms" and Internet news sites have appeared in an attempt to lure newspaper readers to the online …

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