The Pepsi-Cola Story
Summer of 1898, a young pharmacist Caleb Bradham looking for ways to attract people to his pharmacy invented the beverage now known around the world as Pepsi-Cola. After the first advertisement the sales of the new soft drink began to go up. Knowing the importance of good distribution system Pepsi was one of the first to switch from horse drawn transport to motor vehicles. Throughout its existence Pepsi adjusted its marketing strategies trying to keep up …
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…a company similar to Coca-Cola Enterprises. (WSJ Press Digest).
PepsiCo is strengthening its marketing efforts on international as well as domestic arenas. It was just announced that it will become a global supplier of Time Warner Theaters and the global sponsor of Russian and Polish soccer teams. (Kommersant, p.A5, PepsiCo Website)
All these steps do look very promising. And, assuming flawless execution of them, the prospects for PepsiCo beverage and snacks operation are bright.
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