The Success of Ben & Jerry's

Ben & Jerry's Ice Cream was founded on the corporate concept of linked prosperity, interrelating a three-part mission statement to focus their company's growth. Their mission statement, which covers their product, economic and social goals, focuses both the leadership and the workforce on their key values. These values include staying in touch with the customer base, using quality ingredients, maintaining profitability and maintaining social awareness and accountability. Throughout the history of the company, its …

…dip bath while their owners chowed down on grilled hot dogs and hamburgers. Ben & Jerry's Ice Cream was founded on the corporate concept of linked prosperity; it has not only survived but has soared by ensuring that its employees, its shareholders and even those less fortunate are given every opportunity to succeed. It has blended all three pillars of its mission statement together to create a highly successful, fun, but socially responsible company.