The key environmental factors that affect the success of Starbucks products in Macau
Date Submitted: 09/09/2006 23:02:33
Whenever we talk about where's coffee is the best, the first image flash into our mind would be the name "Starbucks." For the key environmental factors that affect the success of its products in Macau:
Demographic
Years ago, Starbucks started up in Macau. It had been a trend to try the Starbucks coffee. Almost everyday a queue of students was lined up in front of the shop at that period of time. However, after a
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steps. Firstly, use the right proportion of coffee to water. Second, the brewing process is short; third, use flesh, cold water heated to just off the boil; fourth, use fleshly ground coffee. Customers, besides, having coffee and flesh food in the shop, Starbucks also provides to go service and bottled coffee drinks which have different tastes like: hazel nut, mocha, vanilla, caramel, etc. All those beverage and flesh food are handcrafted and may be customized
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