The strategic analysis of EasyJet and Easy Group --the analysis of organisational assets and Growth-share Matrix analysis for the Easy Group
Introduction
The assignment was based on a strategic marketing analysis of Easy Jet and Easy Group. It will be carried out through two exclusive parts.
In the first part, firstly, we are going to give a general overview on easyJet's assets, then mainly concentrate on its critical capability which formed its core competence. Essentially, historical comparison approach was adopted to evaluate the organization's relative strengths and weakness.
The second one is by constructing a Growth-share …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…pdf>[accessed 24.02.04]
Interview
Quelch, John. (2002), Interview with Stellios Harji-ioannou, Chairman of easyGroup plc, Harvard Business School
Stelios Haji-Ioannou (2002), Interview with Ouelc, John, Chairman of easyGroup plc, Harvard Business School
Book
Hooley, G.J., Saunders, J.A., and Piercy, N.F., 2004, Marketing Strategy& Competitive Positionong 3rd ed., FT Prentice Hall,
News
BBc news, 14 October 2002, Easyjet ditches Boeing for Airbus
< http://news.bbc.co.uk/2/hi/business/2325679.stm>[accessed 27.02.04]
Need a custom written paper? Let our professional writers save your time.
Not a member yet?
