The year 2006, Marketing Plan for The Body Shop International
Date Submitted: 09/10/2006 05:06:32
Category: / Society & Culture / Religion
Length: 14 pages (3871 words)
Category: / Society & Culture / Religion
Length: 14 pages (3871 words)
EXECUTIVE SUMMARY
The year 2006 Marketing Plan for The Body Shop International consists of:
The view of present company situation. Company managed to successfully market itself for 3 decades as well as expand very fast through retail franchising model. Constant product development has shown positive results in sales. Trading relationships with communities in need has enabled company to outsource high quality sustainable and relatively cheap materials.
Growth Model. Acquisition of independent "The Body Shop" franchisee stores In …
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…http://www.media-awareness.ca/english/parents/marketing/issues_teens_marketing.cfm)
Interim Rezults 27 August 2005, "The Body Shop", (www.thebodyshopinternational.com)
Datamonitor, "Global - Hand & Body Care", October 2005.
Datamonitor, "The Body Shop PLC - Company Profile", September 2004.
Shana Bush, "The Body Shop", (http://kieff.com/gary/StudentExamples/bodyshop.doc)
Annual Report 2005,"The Body Shop".
Packaged Facts, "The U.S. Market for Teen and Tween Grooming Products" Apr. 1, 2003 (http://www.marketresearch.com/map/prod/831975.html)
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