This is a preparation for the Canon Case which was given at the Universiteit Maastricht exam 2004! 9 pages!!!
Date Submitted: 09/10/2006 00:23:52
Category: / Society & Culture / Education
Length: 13 pages (3530 words)
Category: / Society & Culture / Education
Length: 13 pages (3530 words)
CANON CASE
1.<Tab/>Relate Canon's introduction of copiers to Europe with companies' usual internationalization process.
Pattern of internationalization can be measured along five scales:
-<Tab/>Degree of similarity: first only in home-market (Japan), as the internationalization process continued, they started to go to other less familiar markets
-<Tab/>Number of countries: first only in Japan, later in Europe (1957) and the US (1955)
…
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…amp;gt;Different mass production systems
-<Tab/>Canon's major focus on production: time saving, short work cycle (Olivetti long work cycle)
-<Tab/>Cultural differences (but: Philosophy of coexistence)
-<Tab/>No experience in these kind of ventures
Conclusion:
 Different motives
 Difficult to combine/manage/control both companies
 Adjustments will have to be made
 Importance of detailed contract
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