This part is about the 4P's or marketing Mix of a "made-up product" for the Dutch Market. A facial massage device for men.
Date Submitted: 09/09/2006 22:59:48
Everything has it's place, therefore also our product, we ofcourse want that our product perfectly blends into the market so our product will be accepted fast and will be purchased quicker. Therefore a we are going to use the 4 P's and will adjust them for our purpose.
Price
Price is what consumers pay to get the product . According to Kotler, there are several pricing strategies. Our company is launching a new product but we are
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forty-foot containers taking an average of twenty-one days upon delivery.
But communication and transport goes beyond having the goods in The Netherlands. Once in the Netherlands they have to be distributed. For this purpose we have chosen
Slager & Zandbergen, again because of their reliability and capability to deliver throughout the Netherlands. However, the main reason for choosing this company, however, is that they supply the warehousing before the goods need to be delivered.
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