Tivo Strategic Analysis/Marketing Case Study

TIVO STRATEGIC ANALYSIS TiVo Inc., based in Alviso, CA, was incorporated in 1997. The founders, Michael Ramsay and James Barton, initially founded TiVo as a home networking business to offer a plethora of interactive features to consumers within the home. Early venture capitalists joining Ramsay and Barton on this idea honed their business vision and advised TiVo to focus on one household feature first before expanding into a wider variety of applications. They felt as though …

…P. (2004). The Engadget Interview: Mike Ramsay, CEO of TiVo. Retrieved on February 3, 2005, http://www.engadget.com/entry/5844164528551586/ Swann, P. (2005, Jan 24). What should TiVo do Next? Retrieved February 3, 2005, from http://www.tvpredictions.com/nexttivo012405.html TiVo. (2005, Jan. 31). New TiVo Application Platform Opens Its Doors to Third Party Developers. Retrieved February 2, 2005, from http://www.tivo.com/5.3.1.1.asp?article=238 Yoffie, D., Yin, P. & Darwall, C. (2004, Feb.12). Strategic Inflection:TiVo in 2003 (A). Harvard Business School (9-704-425).