To Sell in Combo or Not

To Sell in Combo or Not? It was hot--hotter than usual for the first week in September, and Ed Jefferson was not eager to go out in the heat and sit in his car while the air conditioning cooled it off. He put his feet up, stared out over the tree tops from his cool office and tried to think of all of the alternatives he had for solving his problem. Ed had been general …

…station much more money because you'll be saving the overhead costs on two salespeople. Next year, split the staffs completely and put two people into agencies competing for business, but not yet. The Z people will love this system for the rest of the year and will really hustle to get business for both KRQO and The Z and to make some more money this year--they like selling both stations and the challenge of it.