Travel

OUR PRODUCT Winkleman Travel is a family run travel agency that was started in 1969 and is run out of an office in Cranston, Rhode Island. We provide travel plans for businesses, and planned vacations for individuals. Our mission is not simply to be a travel agency, but a personal travel assistant for our business clients and a vacation creator for our pleasure-seeking clients. Where most travel agencies just find a flight for their clients, Winkleman …

…travel, and vacations. Outdoor media (transit media, billboards) and radio media will be utilized year round in various major cities (see adjacent page of focus cities). However, the heaviest amount of vacation ads will be during April, May, and June, while the business advertisements will be strongest during the months of September through March (see chart 1). The advertising will allocate its funds, 50% on Internet advertising, 30% outdoor media, and 20% to radio media (see chart 2). ------------------------------------------------------------------------ **Bibliography**