Unilever: "Path to Growth" strategy II.

The case discusses the five-year long organizational restructuring program undertaken by the leading consumer goods company Unilever. It examines in detail the important elements of the restructuring program named the "Path to growth" strategy. The case focuses on the corporate strategy of Unilever and changes brought about with respect to organizational structure, brand restructurings, the acquisitions, operational processes, IT and supply chain management practices. Finally, it discusses the results of the restructuring program and examines …

…of around 20 percent by the end of this decade. P&G's focus on cleaning and personal products, not food, has been one reason for its higher growth in comparison to Unilever. Let me conclude on a positive note. In my view Unilever remains a business with leading market positions and plenty of potential. It is disappointing that today's management has not been able to use this position. But it is not too late.