Unique Senior Services
Introduction Problem Statement I need to determine whether Unique Senior Services (USS) will provide Carol with an annual net income of $50,000. My analysis will evaluate the feasibility of USS to generate a net annual profit of $50000, which will enable Carol to devote her attention to this business on a full-time basis.
Analysis Market Segmentation A SWOT analysis (see Appendix: A1- Market Segmentation) was performed on the market and aimed to identify USS's potential market …
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…individual that will help her manage USS and its services, which will further benefit USS's growth.
USS has substantial start-up capital to penetrate the desired segment through ideal advertising and promotions. USS should contact Today's Senior regarding an article in exchange for free distribution and delivery. Thereafter, USS should purchase ads in that newspaper while giving presentations for the first five weeks in various senior homes. Upon successful implementation USS will enjoy its fruitful business.
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