Virtual Vineyards Business Model

1 Executive Summary Virtual Vineyards have used a broad range of Information Technology (IT) initiatives to realize electronic commerce strategies in the digital age. Implementation of these initiatives can bring about significant changes of business processes or even industry structures, as early examples have demonstrated. Combining a knowledge of wine and high technology, the company's founders took their business online with a shopping-cart model that lets customers see what's actually in stock when they place an …

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