WWW.amazon.com and it's position in the wheel of retailing.
1) Carry out an analysis of where Amazon.co.uk is on the wheel of retailing. Give reasons for your answer. (50%)
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The concept of the wheel of retailing was originally created by McNair (1958) and latter modified by Hollander (1960), the concept attempted to show the life cycle of a retail establishment over time. The analysis of retailing, the selling of products directly to customers for personal use (Brassington and Pettitt, 2000), is extremely …
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…amp;gt;10/10/2002, ''Amazon looks for partners to offer in-store collections'', New Media Age, p4.
·<Tab/>Thomas, Daniel, 3/28/202, ''U.K. users get to sell gear on Amazon'', Computer Weekly, p10.
·<Tab/>De Kare Silver, Michael, 2000, E-shock 2000, Macmillan Business Press, London.
·<Tab/>www.amazon.co.uk, www.amazon.com and www.ebuyer.com, all accessed on 12/03.04
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