Walmart 2003- Marketing Case Study

Question # 1 In Customer Intimacy and Other Value Disciplines, Treacy and Wiersema highlight three distinct "paths" or strategies to market leadership. They include operational excellence, customer intimacy, and product leadership. This paper will highlight how Wal-Mart has successfully implemented the operational excellence strategy, as well as consider future initiatives within this strategy that Wal-Mart can still incorporate. The discussion will than focus on the customer intimacy strategy and explain how Wal-mart has also incorporated this strategy …

…as payroll cheque cashing, money orders, etc. or would this encompass investment accounts, etc. in which employees would have to be very thoroughly trained and certified. Due to the limitations of the later, financial services would be deemed as the first description. Although, on examining the Wal-Mart website's financial services page, it only offered credit cards, which is interesting. Was this the intended expansion strategy, or did other factors impede further product or service expansion?