What is culture? What effect does culture have on the conduct of business? Explain, giving examples.
Table of Contents
1.0 Introduction<Tab/>p. 2
2.0 How can culture be defined<Tab/>p. 2
2.1 Breaking down definition of culture<Tab/>p. 2
2.1.1 The outer layer<Tab/>p. 3
2.1.2 The middle layer<Tab/>p. 3
2.1.3 The core<Tab/>p. 3
3.0 Individualism and Collectivism <Tab/>p. 4
3.1 Individualism<Tab/>p. 4
3.1 Collectivism&…
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…lt;Tab/>Trompenaars, F. And Hampden- Turner, C., 2000, Riding the waves of culture, Nicholas Brealey, London.
Ø<Tab/>Lusting, M. and Koester, J., 1999, Intercultural competence, Addison Wesley Longman, Inc. New York, Massachusetts, California, England, Ontario, Sydney, Mexico City, Madrid and Amsterdam. .
Ø<Tab/>Samovar, A. and Porter, R, 2001, Communication between cultures, Wadsworth, Australia, Canada, Mexico, Spain, United Kingdom and United States.
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