Whatis Advertising
Date Submitted: 09/09/2006 22:48:28
Category: / Business & Economy / Management
Length: 3 pages (753 words)
Category: / Business & Economy / Management
Length: 3 pages (753 words)
Slide one
What is advertising
Slide 2
Advertising:- The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.www.dictionary.com
Slide 3
Propaganda- The systematic propagation of a doctrine or cause or of information reflecting the views and interests of those advocating such a doctrine or cause.www.dictionary.com
Propagation:-The process of spreading to a larger area or greater number
Doctrine :…
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…numbers of people is
Declining
- A top-rated show
is now getting half the audience a top-rated show got 25 years ago
- commercials trending towards promoting the sales promotion.
E.g. McDonald's
- Ads becoming Generic E.g. Chief creative officer of BBDO
- More to do with writing lines and slogans and funny pictures and
everything than it has to do with identifying an audience and communicating with that audience.
- Advertising in Schools
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