Why culture is important in doing international business?

Introduction In the business world today, borders are blending and multi-national mergers are causing many company nationalities to become indistinct. As the globalization of markets rapidly increases, many companies are finding international expansion a necessity of competition. The world is greatly affected by this movement towards a global market, and many companies are finding it extremely important to adapt to other cultures. The most considerable obstructions to successful international marketing involve misinterpretations and contrary views …

…and values. In the sections above, three important reasons why understanding culture is important in doing international business are mentioned as to that understanding culture helps marketing products and services, managing workforces, and dealing with host governments. In a word, doing business with multiple cultures can be a challenging venture; hereby the ability to adapt to an intercultural perspective is probably one of the most crucial aspects of doing business in today's "global village". . (1,507words)