Xerox fall into complacency and the struggle for innovation

Enjoying for decades a first mover's advantage, Xerox had a prominent beginning with the first xerographic copier. Recognized as the biggest selling industrial product of all time, the 914, with a 70% gross profit margin, became Xerox' Cash Cow for many years, and its profits covered whatever losses the company had in other unsuccessful business ventures. Spoiled by this success, Xerox harbored a bureaucracy within its administration (Burox) that did not allow for change and thwarted innovation. …

…Developing the alignment of all stakeholders so that they operate as active contributors to the competitiveness of the organization. -<Tab/>Pay and Incentives: The alignment of pay and incentive systems that attract, retain, and enhance the commitment of people across all levels. -<Tab/>Change Leadership: The use of proven leadership and processes for implementing change and turning strategy into operational action that delivers competitive performance.