Zenith-case summary
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…top of 5 well-known TV sellers in North America market; The data in exhibit 7 and 8 show that Zenith's brand is rated as either the most favorable or second most favorable among Zenith, RCA, and Sony by either ordinary buyers or Zenith owners in 1989.
TV manufacturer is a technology-driven business. Quality reliability is an extremely important factor to consider for potential HDTV buyers. Zenith's excellent brand ranting will give it a relative advantage to enter HDTV market.
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