Quotations

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consumers

«Pac-Man didn't occupy its place in commercial culture because consumers wanted to metaphorically imitate an insatiably hungry little yellow ball; they bought because the game was good enough to tap into genuine sources of pleasure»
«The fundamental class division in any society is not between rich and poor, or between farmers and city dwellers, but between tax payers and tax consumers»
«One of the Internet's strengths is its ability to help consumers find the right needle in a digital haystack of data.»
«We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'»
Author: Leo Burnett (Executive) | About: Business, Trade | Keywords: A.D., consumers, product
«What really decides consumers to buy or not to buy is the content of your advertising, not its form.»
«The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.»

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