Quotations

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agencies

«In the past, we have had a strategy, but our agencies didn't stick to it. But they did make good commercials and they did win awards. This may surprise you, though. I don't care about awards; I want to sell product.»
«Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.»
«Most criticism of advertising is written in ignorance of what actually happens inside these agencies.»
Author: Michael Schudson | Keywords: agencies
«Move decisions out to the Cabinet and agencies. Strengthen them by moving responsibility, authority, and accountability their direction.»
«Our intellect is not the most subtle, the most powerful, the most appropriate, instrument for revealing the truth. It is life that, little by little, example by example, permits us to see that what is most important to our heart, or to our mind, is learned not by reasoning but through other agencies. Then it is that the intellect, observing their superiority, abdicates its control to them upon reasoned grounds and agrees to become their collaborator and lackey.»
«Most agencies run scared, most of the time... Frightened people are powerless to produce good advertising...If I were a client, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.»
«Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.»
«Schools must not become the agencies through which propaganda advocated by any section of society is spread. The method of control always a crucial problem should be in harmony with the fundamental values and principles of the states and the entire e»
«Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression.»
«In fact, they recapitulate the story of Christianity word for word, like the inevitable course of some unsightly disease: criminal ignorance, brutish stupidity, self-righteous bigotry, paranoid fear of outsiders. For the cultist, psychiatrists, the media, Government agencies have become Satan incarnate. Like the fundamental Christians, they have to be right.»

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